The Power Of Using Newspapers For Chiropractic Marketing

If you ask a lot of marketers about newspaper advertising, they will tell you that newspapers are essentially dead. Well, is this really true? What keeps you from advertising chiropractic in newspapers? Are you afraid that newspapers aren’t the best way to go about chiropractic marketing? Do you fear losing too much money on newspaper ads?

It turns out that newspapers aren’t dead after all. Newspapers are alive and well, especially among a certain demographic group that you wish to attract. Here is why you should consider advertising chiropractic in newspaper ads.

Why newspapers can be great for chiropractic marketing

Who reads newspapers these days? Well who listens to CDs these days? The truth is that newspaper and CD sales have declined. However, newspapers are still read by lots of people, just like CDs are still listened to by lots of people. For true music lovers, CDs offer a superior quality, which is why so many people continue to buy them to this day.

Newspapers have a similar appeal. Just think of how many people still choose to buy real books instead of reading eBooks. Books, CD’s, and newspapers are consumed by older people for the most part. This makes a lot of sense when you carefully think about it.

People who are now in their 50s, 60s, or 70s grew up in different times. Books, CDs, and newspapers still have a certain appeal to these demographic groups. That appeal will not disappear any time soon. What does this mean to you as a chiropractor? Could it be that people who are now in their 50s, 60s, or 70s are potentially your ideal clients?

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If you carefully think about it, you’ll find that this demographic group could be your ideal source of income. People who are now in their 50s, 60s, or 70s have a lot more money than most other demographic groups. After all, they have saved up a lot of their money during their working years. Older people are also very concerned about their health.

For example, back pain is so common that the vast majority of people will experience it at least once in their lifetimes. Most older people feel some type of body ache. The fact that many older people have saved up considerable sums of money presents a great opportunity for you to offer chiropractic services.

Unfortunately, younger people are less likely to opt for chiropractic treatments. However, people who are now in their 50s, 60s, or 70s are more likely to experience body aches. Also, older people read newspapers much more often than young people.

Are you convinced as to why you should advertise chiropractic in newspapers? It makes a lot of sense really. You want people who are now in their 50s, 60s, or 70s to easily find you. Sure, you can try to advertise online. However, bear in mind that you’ll have a lot of competition due to tons of other chiropractors advertising online.

chiropractic marketing compete

You will have a lot less competition if you advertise in newspapers though. Chiropractors have started to abandon the idea of newspaper advertising. Your competitors spend a lot more effort and time on advertising online. If you were to start advertising chiropractic in newspapers, you would face almost no competition.

Senior citizens appreciate being able to easily find you in the newspapers and being able to contact you immediately. Senior citizens like to do things the old fashioned way for the most part. Sure, you might pay more to advertise chiropractic in newspapers than on the internet. However, think about the long term benefits of newspaper advertising.

Take the falling birthrate into account and you’ll start to appreciate newspaper advertising more. We’ll encounter a lot more senior citizens in the next couple of years. The baby boomer generation is a huge target market. By ignoring newspaper advertising, you are missing out on a lot of income.

Lots of older people are computer illiterate or find the internet too complicated

Does your grandma or grandpa still use the dictionary? Don’t blame them if they do. The internet is too complicated for older people, even if they are computer literate. Think about it this way. The internet is saturated with chiropractic websites, blogs, and ads. When looking for chiropractic info online, older people essentially get lost among all that information.

Lots of older folks don’t even know how to use a computer. Let’s face it, finding a good chiropractor online would even be hard for a young person that is computer literate.

Such a person would probably give up on finding a good chiropractor after seeing so much chiropractic info on the web. The truth is that anyone can write anything online these days. In that kind of world, finding credible information becomes really hard. That’s one of the reasons why senior citizens still trust newspapers.

Newspaper advertising says a lot about you and your clinic

Newspaper advertising clearly communicates that you as a chiropractor have some sort of a steady income. Amateur chiropractors will almost never advertise in the newspapers. It’s much more common for amateur chiropractors to advertise online. Remember that online advertising is either free or very cheap compared to newspaper ads.

Senior citizens still respect companies and businesses that are willing to put up an ad in the newspapers. Newspaper ads say a lot about you as a chiropractor, which is great for your reputation. Now is the time to opt for chiropractic newspaper ads. Senior citizens love simplicity.

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Imagine if you were an older person who read the local newspaper. You’d probably not see more than 2 chiropractic ads in there. You’d probably be inclined to visit both of those chiropractors. Keep in mind that this is the worst case scenario. Older people rarely see chiropractic ads in their local newspapers, if ever.

For the average older person, newspaper ads represent safety. Just the fact that you have bothered to advertise your chiropractic services in the local newspaper means a lot to the average older person.

In the online world of confusion and information overwhelm, newspapers have become a haven for lovers of simplicity. Older people are the biggest lovers of simplicity. Their way of thinking might be old fashioned, but you have no choice except to advertise to senior citizens.

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