Get Chiropractic New patients – Top 6 Methods Revealed

Are you a chiropractor with an outstanding clinic? Are most clients satisfied with your exceptional skills? We don’t doubt the answer is yes to both these questions, so giving your services to more people would surely be a great thing. Let’s get busy and learn exactly how you can attract chiropractic new patients.

Get chiropractic new patients

We know it’s hard for any business to grow without obtaining any new clients, and chiropractic clinics are no exception to this rule. But, what is the best way to go about getting new patients? Should you hire a marketing professional and hope you’ll never have to worry about new patients again? Well, we don’t think so. There are lots and lots of people looking for solutions to their problems in all the wrong places. As a good chiropractor, it’s basically your duty to let these people know you’re there for them.

Getting chiropractic new patients

It doesn’t really make too much of a difference if you’ve just opened a new chiropractic clinic. Even if you’re a pioneer in the area, your clinic can still have a shortage of patients. The list of potential reasons for this is quite long. People could be busy, moving out of town, or thinking that the therapies they’ve already had are sufficient for their acute, and maybe even their chronic conditions. Anything like this, though, is not even close to an excuse for not having new patients. It’s very easy to lapse into the comfort of thinking that you’ve done everything on your part, but don’t give in just yet. You have to accept the fact that it’s not enough for you and your clinic to just be there. You have to get the word out! Even more importantly, you need to choose the right methods and channels for spreading the voice out and getting new patients.

1. Keep an eye on your reputation

Many think that the good reputation of a chiropractor depends solely on their working skills and techniques. Well, of course there is a lot to a chiropractor’s expertise and proficiency. Still, that’s not all it takes for new patients to crowd your clinic’s waiting room. Your reputation as a chiropractor is going to also depend on the way you present yourself and your chiropractic clinic to the public. This is important both in and out of the office. You don’t always have to be too formal in order to be taken seriously. Just let your positive energy flow freely, whether you meet a patient in the waiting room or at the market. Your friendly and relaxed disposition will always draw people to you.

2. Make a good first impression

If you want to get off to a great start, you have to make a good first impression. It’s no secret that we tend to judge books by their covers. We only get one chance to make a first impression, so we must learn how to make the most of it. Surprisingly, the core of a first impression is based on non-verbal communication: your posture or the look in your eyes apparently tell more than your words. The value of a firm handshake and a calm voice should never be overlooked. As a chiropractor, you don’t need us to tell you to straighten your posture. What we can tell you, though, is that you should smile, make eye contact and stay relaxed. It only takes a little while to make a good first impression that will last.

 Communicate effectively with your patients

3. Focus on communicating effectively

Good communication between you and your patients is of utmost importance. Verbal communication is another way to establish a good first impression, as well as keep clients coming back to you. From the moment a patient enters your office for the first time, good communication is pivotal. Oftentimes, ambitious chiropractors will overlook the fact that clients needn’t know all the medical terms to understand their condition or treatment. Communication goes both ways. It’s surely important to get your words across, but you need to do it in a way that is easy for your patients to understand. Adequate communication will imply that you really care for your patients, not that you’re treating their problems simply like cases that need to be solved.

4. Promote what you do

Chiropractors are health care professionals, just like nurses, dentists or opticians. All of these professionals should be naturally passionate about what they’ve chosen to do. That passion should speak to people wherever you are. Let people know you firmly believe in what you do, and you’ll easily gain their trust. You can also use promotional material, like cards or brochures with information about your clinic or chiropractic practice in general. You’d be surprised to hear how many people are uninformed, or even worse – misinformed about chiropractic and its benefits on their health.

Chiropractor performing hands on neck adjustment

5. Make use of traditional marketing methods

When it comes to traditional marketing, many of us feel that some of its methods may seem or really be out of date and not worth the effort. There are, however, old marketing methods that have remained reliable and foolproof throughout the years. Newspaper advertising, for instance, is a perfectly sound way to reach potential clients of various generations; Not to mention that with newspaper advertising, you can easily target audiences within a particular area. Besides, people trust newspapers for being an up-to-date source of accurate information.

6. Be careful with online marketing

It’s an undeniable fact that modern technology has had a great impact on many aspects of our everyday lives. One of those aspects is Internet marketing, but even more so, the way we absorb information.

A doctor with a tablet

Every day, the average Internet user is being bombarded with plenty of data: news, statistics, details, speculations or facts. Our minds have adapted to process only relevant information that is presented professionally. There are numerous “marketing professionals” willing to jump on the chance to help make your business popular online. Simultaneously, there are plenty of reasons why many businesses decide to ignore the whole Internet marketing hype. If you still want to give online marketing a shot, approach it carefully and with a dose of skepticism. Above all, remember that there’s no better marketing than good word of mouth.

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